Keynote presentations highlighting additional innovations from
today’s Customer Intelligence Summit will be livestreamed with the link
below beginning at 9am ET
VANCOUVER, British Columbia–(BUSINESS WIRE)–Vision Critical today
announced new product innovations and integrations with its Sparq®
customer insight platform, designed to solicit actionable feedback that
informs business decision accuracy and strengthens customer experience.
Newly introduced Text Analytics & Sentiment Analysis, in addition to
platform integrations with best-in-class technologies including
Salesforce, will be introduced at Vision Critical’s annual Customer
Intelligence Summit this morning in Washington D.C. Livestreams of both
corporate and keynote presentations can be accessed here
beginning at 9am ET.
“At Vision Critical, we believe the path to the greatest market
opportunity, for any business, lies in the voice of the customer,” said
Erin Avery, Vice President of Product Marketing, Vision Critical.
“Today’s product announcements reinforce our focus on understanding the
customer and their voice in the context of business goals and
priorities. The latest release of the Sparq platform expedites customer
profiling, engagement, and feedback analysis to help Vision Critical
customers unlock market insight.”
Text Analytics & Sentiment Analysis
Using machine learning, Text Analytics & Sentiment Analysis
automatically analyzes open-ended feedback (such as survey comments) to
reveal measurable, actionable insights. These new features include:
Starring and Tagging:
Auto tag, highlight, and search responses to quickly identify
common themes and rapidly uncover relevant insights.
- Auto tag, highlight, and search responses to quickly identify
Automatically detect positive, negative, or neutral sentiment with
over 90 percent accuracy.
- Automatically detect positive, negative, or neutral sentiment with
Generate reports on tags and sentiment using various visualization
tools including graphs and word clouds.
- Share insights with customers and stake holders with one-click.
- Generate reports on tags and sentiment using various visualization
Easily add customer feedback in the customer’s own words to
- Easily add customer feedback in the customer’s own words to
“At GoDaddy, strategic and actionable customer insight is in high demand
by all internal stakeholders to improve the user experience. We know
that the best way to access it is through open-ended feedback from our
customers, but the time and manual effort required to identify data in
individual responses hinders our ability to deliver insight quickly to
our stakeholders,” said Cassie Mally, Director of UX Research at GoDaddy.
“With Vision Critical’s new Text Analytics and Sentiment Analysis, we’re
able to analyze feedback, create visualizations, and share it in a
timely manner, enabling us to make smarter, more customer-centric
Application & Integration Center
With new out of the box integrations in the Application & Integration
Center, Vision Critical customers can centrally access powerful data
from third party providers while using the Sparq platform, resulting in
more reliable and actionable insight. New available integrations include:
This turnkey integration allows users to augment member profiles
with existing data, push Sparq data to their Salesforce platform,
- This turnkey integration allows users to augment member profiles
Member Hub interactions can now be tracked from third party tools
including Google Analytics, Hubspot, Facebook, Twitter, and
Integrations with ZenDesk and Intercom enable chat windows for
- Member Hub interactions can now be tracked from third party tools
Available integrations with innovative third-party research
software enable data to be pushed to alternative customer
- Available integrations with innovative third-party research
To learn more about Vision Critical’s new features and integrations,
please visit: https://www.visioncritical.com/customer-intelligence-platform/.
About Vision Critical
Vision Critical provides
customer relationship intelligence software that enables large
enterprises to be fast, responsive and customer-centric. With its
unique, relationship-based approach, Vision Critical’s Sparq platform
lets brands directly interact with communities of opted-in customers.
Unlike traditional voice of customer methods, Vision Critical unlocks
the real-time feedback that companies need to build better products,
deliver better services and achieve better business outcomes hand in
hand with their own highly-engaged, well-profiled customers.
Hundreds of high-performing organizations across multiple industries use
Vision Critical’s technology, including BuzzFeed, Aurora Health Care,
LinkedIn, and more.
To learn more about Vision Critical, follow us on Twitter
or visit us at www.visioncritical.com.
For Vision Critical