Company hits new monthly record for YouTube video views, breaks
through 500,000 subscribers, and captures prestigious industry award
Inc. (TSX Venture:SCR) today announced a new monthly record for
video views on its esports YouTube channel. The channel also broke
through 500,000 subscribers, and picked-up a prestigious industry award
for its coverage of the competitive video gaming scene.
theScore esports won Best Category Specific YouTube Channel at the 2018
Cynopsis Model D Awards in New York City, beating out a number of
primetime competitors, including The Ellen Show.
The award follows a period of rapid growth for theScore’s esports
business. Since January 2017, theScore’s YouTube subscriber base has
grown from 30,000 to more than 500,000, with monthly video views on the
platform rising from 1.5M to 15.6M in October.
This represented a new single-month viewership record for the company,
reaffirming its position as one of the best performing esports YouTube
channels across some of the most prominent teams and organizations in
“theScore has built a large and highly-engaged audience of esports fans
and we’re excited by the growth we’re seeing,” said John Levy, CEO and
Founder of theScore. “We believe we are only just scratching the
surface. As the esports industry itself continues to grow, theScore will
be there to cover the stories behind the games and players esports fans
theScore esports has achieved this success through its unique approach
to video storytelling, creating a number of popular franchises,
including its Best Of, Story Of, and Top 10 series.
The company also recently appointed Donald Reilley as Vice President of
Esports Sales to lead monetization of its esports video offering across
its platforms. Reilley was previously VP of Brand Partnerships at
NewForm Entertainment, and has also held senior sales roles at Major
League Gaming and Warner Bros. Entertainment Group.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
About theScore Inc.
theScore’s mission is to create highly-engaging digital products and
content that empower the sports fan’s experience. Its flagship mobile
app ‘theScore’ is one of the most popular multi-sport news and data apps
in North America, serving millions of fans a month. The Company also
creates innovative digital sports experiences through its web, social
and esports platforms. theScore (SCR) is publicly traded on the TSX
Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events
or performances are forward-looking statements. Any statement containing
words such as “may”, “would”, “could”, “will”, “believes”, “plans”,
“anticipates”, “estimates”, “expects” or “intends” and other similar
statements which are not historical facts contained in this release are
forward-looking, and these statements involve risks and uncertainties
and are based on current expectations. Such statements reflect
theScore’s current views with respect to future events and are subject
to certain risks, uncertainties and assumptions. Many factors could
cause the Company’s actual results, performance or achievements to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward looking
statements, including among other things, those which are discussed
under the heading “Risk Factors” in the Company’s Annual Information
Form and Short-form Prospectus as filed with the TSX Venture Exchange
and available on SEDAR at www.sedar.com
and elsewhere in documents that theScore files from time to time with
securities regulatory authorities. Should one or more of these risks or
uncertainties materialize, or should assumptions underlying the
forward-looking statements prove incorrect, actual results could differ
materially from the expectations expressed in these forward-looking
statements. The Company does not intend, and does not assume any
obligation, to update these forward-looking statements except as
required by applicable law or regulatory requirements.
James BiggSr. Manager, Communications[email protected]647.638.9281
Elisa RichardsonManager, Media Relations[email protected]646.901.8536