OTTAWA, Ontario–(BUSINESS WIRE)–#LookListenLive–Today, Operation Lifesaver (OL) and Metrolinx unveiled a virtual
reality (VR) video to encourage passengers to keep themselves safe
around railway tracks and trains. The video is the latest addition to
Listen. Live. virtual reality rail safety campaign first launched by
OL last April.
The new video features a familiar scenario: a group of passengers
getting off a commuter train onto a station platform. Filmed from the
point of view of one of those commuters, the video immerses viewers in a
three-dimensional environment and gives them the unsettling – and
hopefully unforgettable – experience of how quickly and quietly a train
can sneak up on them.
Every year, dozens of Canadians – especially young Canadians – are
killed or seriously injured in railway crossing and trespassing
incidents. These incidents are devastating for the individuals involved,
their friends and family, railway employees, first responders and
communities. And virtually all of these incidents could be avoided.
“Our message to rail passengers is simple: please obey railway warning
signs and signals – they’re there to keep you safe. Failing to do so
could have terrifying – or deadly – consequences,” said Sarah Mayes,
National Director of Operation Lifesaver Canada.
“Operation Lifesaver has the important mission of keeping Canadians safe
around railways. The virtual reality experience will help connect with
people, especially young people, who may just think twice the next time
they encounter a rail crossing,” said George Bell, Vice President,
Safety & Security for Metrolinx, and Chair of Operation Lifesaver
Canada’s Board of Directors.
According to the Transportation Safety Board of Canada, in 2017, there
were 223 rail-related crossing and trespassing incidents in Canada,
which killed 72 people and seriously injured another 44.
To coincide with today’s video launch, Metrolinx will be setting up a
booth equipped with VR headsets in Toronto’s Union Station and
encouraging rail passengers to experience the video for themselves.
Canadians will also be encouraged to share the video on social media,
along with the hashtag #SHARETHESCARE.
Operation Lifesaver wishes to thank Metrolinx, Peter Mohyla (Metrolinx),
and the South Simcoe Police Service for their assistance in the
production of the new Look.
Listen. Live. video.
About Operation Lifesaver
Operation Lifesaver is a national public rail-safety program sponsored
by Transport Canada, the Railway Association of Canada and its members,
including CN, CP, VIA Rail, exo, West Coast Express, Metrolinx and
Genesee & Wyoming, among others. Through partnerships with safety
councils, police, the trucking industry and community groups, Operation
Lifesaver works to save lives by educating Canadians about the hazards
of rail crossings and trespassing on railway property.
Operation Lifesaver CanadaMaryse Bétournay, (613) 564-8100[email protected]