Cannabis Lifestyle Media and Brand Platform Expands Operations to
Toronto and Vancouver
TORONTO–(BUSINESS WIRE)–#canada–PRØHBTD, the leading cannabis lifestyle media and brand platform,
recently opened new offices in Toronto and Vancouver. The first
international expansion beyond PRØHBTD’s primary Los Angeles
headquarters, the two offices will lead the company’s growth strategy in
Canada in advance of the country’s legalization of the recreational
cannabis market on October 17.
The team of six staffers, situated in Toronto’s Liberty Village and
downtown Vancouver, are led by Shelley Madison, Senior Producer; David
Brott, Director of Brand Partnerships; and Joel Yatscoff, Senior Product
Designer. Madison leads all creative content production while Brott
leads the company brand partnership efforts, and Yatscoff is responsible
for product design and packaging innovation.
“We already work with a number of brand partners across the border so it
was a logical expansion to support those efforts,” said PRØHBTD CEO
Drake Sutton-Shearer. “We have built our reputation on creating premium
cannabis content and helping companies develop their brands, and to now
expand these offerings directly in the Canadian market is an important
next step in our journey to taking the company public.”
Shelley Madison has more than a decade of experience in the media
industry with a focus on creative partnerships, storytelling and content
production. Working as both an Executive Producer and Producer, Shelley
has collaborated directly on films with Academy Award winning actors and
directors including James Franco, Margot Robbie, Nicole Kidman, Robert
Pattinson, Werner Herzog and more.
Before joining the PRØHBTD team, Joel Yatscoff founded Burning Tree, a
consultancy that specialized in supporting cannabis companies with
packaging and labeling. Additionally, he was Head of Product Development
at HIKU Brands (recently acquired by Canopy) where he re-imagined
products for the Tokyo Smoke and Van der Pop brands. His projects have
been recognized internationally including for the prestigious XPRIZE and
James Dyson Awards.
David Brott has successfully spearheaded marketing and sales departments
within creative agencies, large tech corporations and startups in
Toronto, Vancouver, Los Angeles and Taiwan, selling to decision makers
in Fortune 1000 companies around the world.
The expansion follows PRØHBTD’s series A round of funding, which secured
USD $8 million from investors that included Ontario’s Serruya Private
Equity and The Delavaco Group. It represented the single largest round
of funding for a media related company in the cannabis industry to date.
In addition to the Canada office openings, the funding has accelerated
the production and distribution of PRØHBTD’s slate of original content,
and deepened the expertise and capabilities across the company through
soon to be announced new executive hires.
PRØHBTD creates, builds and markets cannabis brands to global audiences.
The company has built a first of its kind cannabis ecosystem that
includes a brand creation and product development platform complemented
by an original content studio. Additionally, PRØHBTD created the first
and largest multi-platform video distribution network in the Cannabis
industry reaching an available audience of 100+ million people.
Through the company’s in-house creative agency, more than 60 cannabis
brands partner with PRØHBTD for brand and product development, design,
market strategy and branded integration within its original content,
which is made by a team of award winning creators.
PRØHBTD is recognized as the exclusive global cannabis partner of
Advertising Week and Entrepreneur Magazine.
The company is venture backed with $12 Million in funding and has
offices in Los Angeles, New York, Toronto and Vancouver.
Video Reel: https://vimeo.com/267342369/7ae7c43ded