ID.me launches employee verification and begins international expansion
with launch in Canada. Lenovo highlighted as a Canadian launch partner.
MCLEAN, Va.–(BUSINESS WIRE)–#DigitalID—ID.me,
the next-generation digital identity platform, announced today that it
is expanding its group affiliation verification solution, enabling
retailers to instantly verify customer eligibility for exclusive
discounts across more segments and in more geographies. Striving to
deliver more targeted experiences, marketers can now drive revenue
growth with segment-specific gated offers. ID.me’s technology helps
retailers acquire customers and build loyalty in strategic customer
segments, while reducing discount fraud.
In addition to verifying active duty military, veterans, students,
teachers, first responders, and government employees, ID.me now verifies
employees for organizations who want deliver exclusive deals to their
own employees and employees of corporate partners. The announcement
includes the launch of ID.me’s verification service in Canada – a first
step towards an upcoming larger international expansion. Lenovo was the
first retailer to go live in Canada with ID.me’s verification technology
with a 10% discount on ThinkPad’s for students, in time for the
back-to-school season. Lenovo will soon be launching with a similar
discount for active duty military and veterans.
“ID.me provides a seamless verification solution that empowers retailers
to rapidly verify customer eligibility and give back to vital customer
segments, all while driving revenue growth. Our team has worked hard to
create an award-winning verification platform, upping the ante with
every new partner and product launch,” said Blake Hall, ID.me CEO.
Segment-specific gated offers can help retailers grow sales and customer
loyalty. According to an ID.me survey, 95% of military consumers will
choose a brand that offers an exclusive military discount over a brand
that doesn’t. The same survey revealed similar themes among students and
teachers; 97% of students said they would change their shopping habits
if student discounts were available, and 84% of teachers are more loyal
to brands that offer teacher discounts.
Without adequate eligibility verification technology, segment-specific
gated discounts are quickly exploited by ineligible customers and
resellers. ID.me helps retailers securely gate group discounts in order
to avoid revenue cannibalization outside the targeted segments.
“We take pride in supporting students, teachers, first responders and
the military community. When we give a targeted discount, it is
important that it goes to the right customers and access doesn’t get
leaked,” said Tyrone Fiegen, Senior Program Manager, Customer Experience
& Loyalty Program at Lenovo. “Using ID.me’s verification technology, we
are confident the right customers are taking advantage of the offer, and
as a result, we have been able to offer richer, more attractive
ID.me is simplifying how individuals prove and share their identity
online. ID.me’s next-generation identity platform provides identity
proofing, authentication, and group affiliation verification for
organization across sectors – retail, automotive, telecommunication,
government, healthcare, financial services, and more.
Our technology enables retailers to verify in real-time customer
eligibility for exclusive gated discounts – while preventing fraudulent
attempts and abuse. We verify the identity and group affiliation of
customers against the industry’s most comprehensive and authoritative
data sources. Our verification process simplifies the customer
experience and increases conversion rates: once a user has verified
their identity with ID.me, they never have to re-verify again anywhere
that ID.me is integrated.
ID.me’s technology is used by more than 7 million individuals and 200
organizations, including leading brands such as Fanatics, Under Armour,
LinkedIn, Lenovo, Ford, and SeaWorld. For more information, visit www.ID.me.
TenorPR for ID.me
Laura Cruz, 917-406-7517