a North-American leader in gift card and loyalty solutions for
retailers, restaurants and petroleum companies, is pleased to announce
that it has expanded its relationship and entered into a long-term
agreement with MTY
Tiki Ming Enterprises Inc. (“MTY”), to expand MTY’s gift card and
loyalty programs south of the border, into the United States.
DataCandy’s technology platform has served as the foundation for the BonApp
MTY Rewards program since 2016 and is currently used by 40
brands across more than 1,800 locations.
“With MTY’s continued and steady growth, DataCandy’s platform enables
continuity across our loyalty and gift card programs,” said Claude
St-Pierre, COO of MTY. “DataCandy has proven to be a valuable partner in
the BonApp MTY Rewards loyalty program, and they have worked closely
with us from the outset.”
DataCandy’s fully integrated platform is designed to seamlessly manage
both loyalty and gift card programs, which provides added convenience
and cost-saving benefits to merchants of all sizes and locations.
Customer data and reporting are stored in one place, enabling merchants
to effectively monitor active customer promotions and marketing
initiatives with a few simple clicks.
“We could not be more pleased about expanding our overall relationship
with the team at MTY,” said Lorne Schwartz, President of DataCandy. “The
opportunity to be a full-service gift card and loyalty provider for MTY
in Canada and in the United States is a true testament to our platform’s
capabilities and to our team’s dedication to customer service.”
MTY is a wholly owned subsidiary of MTY Food Group Inc. (TSE: MTY).
Since its franchising debut in 1983, MTY has grown to become a
North-American market leader in the casual, fast casual and quick
service restaurant dining industry and now franchises over 70 different
concepts with more than 5,700 locations. Excellence, devotion and
innovation are the key values that drive the success of MTY Group (www.mtygroup.com).
DataCandy is a North-American leader in loyalty and gift card software
solutions for retailers and restaurants of all sizes. The company’s
simple, scalable, secure and affordable platform is used at over 10,000
locations across Canada and the United States by over 700 companies,
including the ALDO Group, Familiprix pharmacies, St-Hubert restaurants
and 40 brands that are part of the MTY Food Group. To learn how
unwrapping customer insights can drive customer relationships, visit www.datacandy.com.