Performance Gaming Pioneer Celebrates A Decade of Innovation
officially turns 10 years old this year, marking a major milestone for a
company that was born out of a modest industrial design project.
Originally conceived in 2009 by combining the latest materials with
ergonomics, KontrolFreek improved the comfort and grip of stock
controller thumbsticks – thus was born the world’s first Performance
Fast-forward a decade and KontrolFreek is now one of the most
recognizable performance gaming brands in the world. It offers a breadth
of PlayStation 4, Xbox One and Nintendo Switch gaming gear ranging from
its hallmark line of FPS
Freek® Performance Thumbsticks to Performance
Lights™ and more. It has partnered with a collective of industry
powerhouses like Activision, Blizzard Entertainment, Bungie Studios and
Sony to launch a variety of Call of Duty, Overwatch, Destiny
and PlayStation-licensed gaming gear. Its products are now available
worldwide on KontrolFreek.com,
through marketplaces like Amazon and in retail behemoths like GameStop
and Best Buy among others.
“All the success we have had over the years would not be possible
without our FreekNation community,” said Ashish Mistry, CEO of
KontrolFreek. “With over four million engaged fans, FreekNation is the
lifeblood of our company. That is why we will be coordinating a series
of celebrations – both digital and physical – throughout the year to
highlight the love we have for our fans.”
KontrolFreek’s 10 Years Celebration unofficially launched when the
company recently unveiled a full rebrand that encompassed a new logo,
visual mark and updated color palette to better represent its community
of gaming enthusiasts. KontrolFreek has packed the weeks surrounding the
anniversary with loads of exclusive opportunities that gamers will not
want to miss.
- FREEK WEEK 2019 (JANUARY 14-18, 2019) – KontrolFreek’s second
annual Freek Week event will consist of a series of social activations
for all fans who follow the company on Twitter,
During that window, KontrolFreek will dedicate the entire week to
spotlighting its fans.
- KONTROLBLADE COLLECTOR’S PIN (JANUARY 16, 2019) – Created for
KontrolFreek loyalists, Kontrolblade is a limited-edition collector’s
pin with a unique design that will allows gamers to express their
passion for gaming and cement their place in the FreekNation family.
Limited edition – only 1000 units will be available worldwide.
- PERFECT 10 CELEBRATION (JANUARY 18-27, 2019) – Fans will be
able to participate in the ultimate “gaming setup” giveaway
that will include custom video game consoles and gear from companies
like Turtle Beach, Dark Horse Comics, GUNNAR Optiks, Colorware and
more. Thousands of dollars in prizing will be up for grabs.
- PARTNER SPONSORSHIP GIVEAWAY (FEBRUARY 5-27, 2019) – “What does
it take to get sponsored?” is one of the most frequently asked
questions by KontrolFreek’s community. In early-February, the answer
to that question will be to follow KontrolFreek on social media
because the company will be awarding 25 KontrolFreek Partner Program
- NEW PERFORMANCE THUMBSTICK LAUNCH (EARLY-FEBRUARY 2019) – While
the details are still classified, KontrolFreek will release a new take
on fan-favorite Performance Thumbsticks. Specifics will be announced
in the coming weeks.
For more details about each of KontrolFreek’s 10 Years Celebration
events, and to be among the first to learn about additional activities
KontrolFreek has planned for 2019, follow KontrolFreek on Twitter,
and visit KontrolFreek.com.
Headquartered in Atlanta, KontrolFreek® is a global performance gaming
gear brand with products available online and in over 9,000 stores
across 40 countries. The company’s innovative product line of
Performance Thumbsticks® and Grips for Xbox One, PlayStation 4 and
Nintendo Switch maximize comfort, player performance and accuracy to
enhance the overall gaming experience. KontrolFreek’s position in the
industry also gave it the unique chance to be one of the first brands to
endorse professional gaming in its infancy and continues to do so
through esports team sponsorships and entry-level opportunities like the
brand new Esports Ascenders program.
KontrolFreekBrandon MastersDirector, Communications &
Community Engagement[email protected]1-888-529-1543
Mason MoreauPublic Relations Coordinator[email protected]1-888-529-1543