The expense management app and creative firm took home seven Cannes Lions across five categories for their collaboration on the “Expensify This” marketing campaign
CANNES, France–(BUSINESS WIRE)–#Cannes—Expensify, the world’s most widely-used receipt tracking and expense management platform, and JohnXHannes New York, an Emmy award-winning creative collective, won top honors last week at the 2019 Cannes Lions International Festival of Creativity. The pair teamed up over the past year to create Expensify This, a multi-channel marketing campaign that included the world’s first music video you can expense, a Super Bowl commercial, and a rap song featuring 2 Chainz and Adam Scott. The occasion makes Expensify the first ever fintech company to win a Cannes Lion.
Expensify and JohnXHannes were selected from a total of 30,953 entries across 89 countries as “the global benchmark for excellence in creativity and effectiveness for the year ahead.” Expensify This received the following awards:
- Entertainment for Music
- Gold Lion: Production of Exclusive Artist Content in Partnership with a Brand or a Cause
- Film Craft
- Gold Lion: Use of Original Music
- Digital Craft
- Silver Lion: Cross-channel Storytelling
- Silver Lion: Launch / Re-launch
- Bronze Lion: Use of Mobile
- Bronze Lion: Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
- Bronze Lion: Talent: Digital & Social
“The global reception to the campaign has been incredible, and Cannes is the cherry on top,” says David Barrett, founder and CEO of Expensify. “We’re super proud of what we’ve created with JohnXHannes. From a creative perspective, they gave us the secret sauce that made our debut on the world stage an extra special one. From a business perspective, they were willing to get uncomfortable and follow us so far outside our industry, which was critical because nobody loves expense reports. Our teams were in sync from the start, and the impact stretched far beyond our imagination.”
To see the award-winning collaboration between Expensify and JohnXHannes New York, check out Expensify This at expensifythis.com.
Expensify is the world’s most widely-used receipt tracking and expense management app. Whether you’re working for yourself, managing a team, or closing the books for your clients, Expensify helps you ditch the spreadsheet so you have more time to focus on what really matters. Download the Expensify mobile app or sign up at use.expensify.com today – because you weren’t born to do expenses!
About JohnXHannes New York
JohnXHannes New York is an Emmy award-winning creative collective that develops and produces insightful and impactful creative at the junction of culture, storytelling, and technology. Recently, the agency’s feature film “Corazon” premiered at the Tribeca Film Festival and won the Cannes Lions Grand Prix. JXH has worked with Beats By Dre, Squarespace, Nike, Under Armour, Expensify as well as cultural influencers 2 Chainz, Serena Williams, John Malkovich, Gisele Bundchen and Michael K. Williams. Their work has been featured in The New York Times, Time, Vanity Fair, Vogue, and on CNN, and “The Tonight Show Starring Jimmy Fallon.” JXH has been awarded the highest industry accolades for both creativity and effectiveness, including an Emmy, multiple Webbies, the Cannes Grand Prix, D&AD Pencils, Gold Effies, and has been honored by the United Nations. For more information, please visit johnxhannes.com.
Expensify This Campaign Credits
Client / Brand: Expensify CEO and Founder: David Barrett Director of Strategy and Marketing: Ryan Schaffer Head of Marketing: Joanie Wang Head of Business Development: Daniel Vidal Head of Design: Shawn Borton Design: Sze Wa Cheung
Agency: JohnXHannes New York Co-Founder and Executive Creative Director: John McKelvey Co-Founder and Executive Creative Director: Hannes Ciatti Creative Director: Nick Morrisey Creative Director: Johan Arlig Creative Director: Ruth Bellotti Head of Accounts: Ed Rogers Account Director: Bola Adekoya Head of Production + Operations: Matt Bonin Executive Producer: Kristine Ling Head of Strategy: Francois Grouiller / Tara Fray Digital Executive Producer: Paul Aaron Producer: Charity Balk Comms Director: Christina Peirona
Production: Biscuit Filmworks Director: Andreas Nilsson
Digital Production: WILD
Sound: Barking Owl
James Dean, [email protected]