TOKYO–(BUSINESS WIRE)–NTT DOCOMO, INC. announced today that it has released the WOW!
NINJA in SHIBUYA video to promote the company’s new WOW!
JAPAN website, where inbound tourists to Japan can find diverse
information about Japanese culture, sightseeing and travel experiences.
The video contains scenes of animated ninjas performing on the Shibuya
MODI building’s outdoor screen, and also features a real-life ninja
encountering surprised foreign visitors walking through Tokyo’s popular
Shibuya entertainment district.
According to a survey taken by the Japan Ninja Council last year, about
60 percent of foreigners overseas believe that ninjas still exist in
Japan. DOCOMO decided to promote its new WOW! JAPAN website by
leveraging the strong global interest in Japan’s legendary stealth
As part of the WOW! JAPAN promotional campaign, DOCOMO is presenting
daily showings of animated ninja projected on the Shibuya MODI
building’s outdoor screen. Two versions of the 90-second show are aired
at various times day and night during intervals when all vehicle traffic
stops at the large scramble intersection in front of the big screen.
Airings will last through November 30 (see show times from the link
WOW! NINJA in SHIBUYA can be viewed at https://wow-j.com/en/shibuya-ninja/.
Overview of WOW! JAPAN
The WOW! JAPAN website operated by NTT DOCOMO provides valuable
inbound-travel information for people either planning to visit Japan or
already in the country. Website languages include English, traditional
Chinese, simplified Chinese and Korean as well as Japanese. The site
presents over 2,000 articles about tourism and culture and information
on over 650,000 different locations nationwide. It also offers WOW!
JAPAN Experience+, a one-stop service for connecting with experiential
programs concerning Japanese culture, such as samurai, soba noodle
making and Zen, enabling users to search, reserve and even pay for these
programs. WOW! JAPAN’s popularity has grown to some 4.4 million page
views and 1.21 million unique users per month (as of June 2018). https://wow-j.com/
About NTT DOCOMO
NTT DOCOMO, Japan’s leading mobile operator with over 77 million
subscriptions, is one of the world’s foremost contributors to 3G, 4G and
5G mobile network technologies. Beyond core communications services,
DOCOMO is challenging new frontiers in collaboration with a growing
number of entities (“+d” partners), creating exciting and convenient
value-added services that change the way people live and work. Under a
medium-term plan toward 2020 and beyond, DOCOMO is pioneering a
leading-edge 5G network to facilitate innovative services that will
amaze and inspire customers beyond their expectations. DOCOMO is listed
on the Tokyo Stock Exchange (9437). www.nttdocomo.co.jp/english.
For further information, please contact:NTT DOCOMOMr.
Michael Bristow or Ms. Saori YoshimatsuPublic Relations DepartmentTel:
+81-3-5156-1366Fax: +81-3-5501-3408Website: www.nttdocomo.co.jp/english