TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud
VANCOUVER, British Columbia–(BUSINESS WIRE)–BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, is proud to announce that BBTV has joined the Trustworthy Accountability Group (TAG) and has been awarded TAG certification.
TAG was created in response to Digital Marketers who are fighting against ad fraud, ad piracy, and malware. TAG focuses on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
“TAG is a first-of-its-kind cross-industry accountability program, says Todd Miller, Director of Compliance, Trustworthy Accountability Group (TAG). The program works to create transparency in business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation.
The 2019 fraud rate in TAG Certified channels was 88 percent lower than a blended benchmark of IVT rates from MRC accredited anti-fraud vendors.
“It’s an honour to be TAG certified and part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud,” comments Doug Johnson, VP Direct Sales, BroadbandTV Corp. “TAG certification confirms BBTV is continuing efforts against digital advertising fraud, and is committed to offering transparency and integrity for the company’s advertising partners.”
BBTV’s Direct Sales Team helps creators and companies tap into one of the world’s largest digital video ecosystems. BBTV delivers end-to-end premium video advertising solutions that includes premium content, scale, vertical reach, compliant audience targeting, transparency, and brand safety. For more information visit www.bbtv.com.
BroadbandTV (BBTV) is a media-tech company that is advancing the world through the distribution, management and monetization of content. BBTV generates tens of billions of monthly impressions, and in June 2019 it achieved 587 million unique viewers which consume 46.9 billion minutes of video content per month. BBTV is the second largest video property across the top 12 countries of the world in terms of unique viewers following only Google as of Feb 2019. BBTV provides end to end management, distribution and monetization solutions to content owners around the globe by providing innovative technology and leading services. BBTV has built proprietary VISO technologies leveraging machine learning, digital signal processing, and big data to power its ecosystem. www.bbtv.com
About Trustworthy Accountability Group (TAG)
Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation. A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.
Media ContactsDan Gamble Head of PR & Corporate Communications [email protected]+1778 873 0422
Ashley Buck PR and Corporate Communications Specialist [email protected]+17788751346