Explorance introduces a new concept for creating, responding to, and
analyzing online surveys while boosting survey engagement.
MONTREAL–(BUSINESS WIRE)–#HiEd–Explorance, the leading Learning
Journey Analytics (LJA) solution provider, releases BlueX™, a new
member of the Blue® family for the education market. BlueX is a highly
interactive online survey tool that introduces advanced concepts not yet
available in traditional online survey creation today. This
modernization of the online survey arena aims to improve the survey
authoring experience and respondent engagement thus reviving the
popularity of online survey tools and increasing response rates.
It is common knowledge that many find existing online survey tools to be
inefficient, cumbersome, and extensively limiting to design. “Creating
online surveys with the current technologies forces you, as a survey
administrator, to set blocks of questions where the experience,
structure, and sequence are predefined and cannot be readily changed.
The data collected is attached only to a specific question and the
presentation must be structured in the Q & A form,” says Becky
Patterson, Executive Director at the Office of Institutional Research
and Planning at the University of Louisville. “In a fast-paced world
with an overflow of information and multiple devices, the current survey
technologies are obsolete and lead to survey respondents’ disengagement,
which in turn lowers survey response rates,” adds Patterson.
BlueX, on the other hand, offers the possibility of building surveys in
a free-text form, using AI-based conditional logic, sophisticated
forking, automated repeatable questions, and smart piping, which allows
administrators to create surveys faster and with greater flexibility.
In order to increase survey response engagement, BlueX enables
customized presentation where multimedia elements can be added as part
of the survey, and where the survey presentation is automatically
adjusted to the type of device used. In addition, BlueX provides the
ability to embed online surveys into web pages or other digital content,
thus mobilizing respondents to react in the context of the survey
“BlueX disrupts the traditional concepts of online surveys. With a
straightforward and intelligent interface, it transforms the experience
for both the survey administrator and the survey respondents, providing
a superior and productive environment,” explains Patterson.
BlueX is a centralized feedback solution for all stakeholders in the
education market – admins, students, teachers, and researchers can use
one tool to gather the feedback they need. To learn more about how BlueX
can reshape the way you conduct online surveys for academic research in
your organization, visit
the BlueX webpage or contact Explorance to schedule
a demonstration of the new solution.
Explorance is a Learning Journey Analytics provider that empowers
organizations in making the right decisions with fact-based feedback
data. Through its offerings, Blue and Metrics That Matter, Explorance is
at the heart of the learning organization’s continuous improvement
Founded in 2003, Explorance is headquartered in Montreal with business
units in Chicago, Amsterdam, and Melbourne. Since 2014, Explorance has
been consecutively ranked as a top employer by the Great Places to Work
Institute®. Explorance’s clients include a wide variety of learning
organizations from various segments including academia, enterprise,
consulting, and government across the globe. Learn more about Explorance.
Gil Gruber[email protected]+1.514.238.7766