Toronto’s Sport Testing Inc., a company that takes a technological approach to establishing benchmark physical testing standards for professional athletes, has named NFL player Marques Colston as Special Advisor to CEO Jamie Hollins.
Colston will advise Hollins in the development of a Global Strategy for how Sport Testing can position itself for rapid, global expansion into all aspects of athlete evaluation, monitoring and reporting.
“I am extremely excited to be involved with Sport Testing Inc. We are leveraging technology to help athletes develop in a variety of sports, as well as working globally to monitor and analyze general fitness trends,” said Marques Colston. “Our ability to create global standards and allow our users to compare to real-live data is a game changer.”
Sports Testing’s technology has already been used to test athletes such as Connor McDavid, Andrew Wiggins, Tristan Thompson, PK Subban, and been used by teams and players in the NHL, NFL, NCAA, NLL, KHL, and AFL, as well as the largest youth football organization in the world, American Youth Football (AYF).
Colston finished his 10‐year career with the New Orleans Saints as the most accomplished wide receiver in franchise history, holding club records for receptions, receiving yards, receiving touchdowns, as well as leading the team in receptions and receiving yards in the Saints’ first-ever Super Bowl victory.
“We are extremely excited about working with Marques,” said Jamie Hollins, Founder of Sport Testing Inc. “Our solution highlights athletes’ strengths and weaknesses, thus providing them with insight into which areas of their game need improvement and helping them reach the next level. With Marques’ background in professional sports and his aligned business vision, we are excited to work together to double our 80 current global partners as early as next year.”
Since his retirement as an athlete, Colston has established himself as an entrepreneur and businessman, contributing to the football operation, corporate sales and marketing for the Philadelphia Soul football team.
He also has either an equity stake or management/board position with several companies, including compression apparel start-up Enerskin, sports performance facility D1 Sports, holistic wellness company Timeless Herbal Care, angel network IBR Ventures, nutraceutical company VitaGenesis, healthy water solutions company Watercura, and functional water for kids Wat-Aah!
In a conversation with Cantech Letter last March, CEO and co-founder Jamie Hollins described the company’s ambition to establish “the SAT of sport”, or a universally recognized certification process administered by Sport Testing and its partners in collaboration with various leagues and teams.
Athletes and coaches can view and compare their scores to players that have been tested previously and are in the Sport Testing database.
Sports Testing’s hardware is patent pending in the United States and consists of photoelectric timing gates and RFID (radio-frequency identification) tracking systems, used in combination with monitoring software, and applications to assess both general athleticism and sport‐specific skills.
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