Shares of NeuLion (TSX:NLN) are up today after the TSX-listed company announced it had been chosen by New Zealand pay channel Sky to provide an over-the-top sports service. With nearly 900,000 subscribers, Sky is that country’s most popular pay TV platform.
NeuLion’s Fan Pass will deliver live rugby and car racing on multiple devices to those who subscribe to Sky and to those who don’t. The service will offer season passes, but also has a la carte weekly or monthly options.
“Fan Pass is a valuable addition to the broadcaster’s offering making it easy for Sky New Zealand to obtain new customers and monetize new sports rights,” said NeuLion CEO Dr. Kanaan Jemili, PhD. “As the global leader in taking sports and entertainment over the top, NeuLion is excited to power Sky New Zealand’s Fan Pass service, particularly as certain sports are so culturally relevant in New Zealand.”
Founded in 2004, Neulion is based in Plainview, New York and has offices in Vancouver and Toronto. The company has partnered with the NHL, NBA, and NFL, as well as more minor organizations such as The Big Ten Network and the Ontario Hockey League to provide live and on-demand sports content to subscribers.
“We’ve seen what NeuLion has done for the NBA, NFL and NHL and we’re excited that New Zealand’s rugby and Formula 1 fans can now be thrilled by the live and on-demand interactive offerings of our Fan Pass service,” said Sky GM Cuan Gray, Fan Pass general manager at Sky New Zealand. “We believe that the NeuLion digital platform and NeuLion-designed apps will play an important role in ensuring the success of Fan Pass, an exciting addition to our content offering.”
At press time, shares of NeuLion were up 2.7% to $1.15.