Okay, it’s certainly nothing to write home about. But as they say, a journey of a thousand miles begins with a single step, right?
Research firm NetMarketShare is reporting that for the first time in a nearly a year, BlackBerry’s share of the market on mobile and tablets did not fall.
BlackBerry’s share of the worldwide market rose from a miniscule 1.13% in March to 1.20% in April. If the company is to reverse its course, as some are suggesting it might, this may be regarded as an important moment because it’s the first time since last July that it hasn’t fallen.
Last June, fresh of the release of its long overdue BlackBerry 10 devices, BlackBerry held 2.26% of the mobile market. That rose to 3.23% in July and then to 3.28% in August.
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But as it became clear that BlackBerry 10, despite a round of positive reviews from influencers such as the New York Times David Pogue, would not be the company’s White Knight, the company’s share of mobile was halved and then halved again, falling every month after last August.
If BlackBerry is going to punch with the heavyweights in mobile once again, it has some very heavy lifting to do. Apple’s iOS is the current champ with a 51.1% market share, followed by Android with 37.75%.
At press time, shares of BlackBerry on the TSX were down .1% to $7.93.