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Nova Scotia’s SimplyCast Launches Integrated Marketing Campaign Platform

Saeed El-Darahali, CEO of SimplyCast

Dartmouth, Nova Scotia’s SimplyCast has been working for a long time on a flagship product more or less in secret. And now the big reveal, as the 360 Automation Manager promises nothing less than “the most comprehensive, easy-to-use tool on the market today.

“It’s almost ready. There’s only one last thing to be finished and it’s the baseboards,” said CEO Saeed El-Darahali in a recent interview. Baseboards? SimplyCast is also moving offices this week, at the same time as the product launch, to a space that can accommodate up to 100 employees. They currently have 30, which is a big step up from 2009, when they employed five people.

So to fill that new office space, SimplyCast is betting that the work of three years is about to pay off.

On Friday, the Maritime-based startup launched the 360 Automation Manager, a platform-as-a-service marketing tool designed to consolidate and automate every aspect of a marketing campaign, including email, SMS, voice messages and sign-up forms, in one dashboard.


In marketing, relationships are everything. Satisfied customers often cite personalized service or a company that goes the extra mile to answer a question or handle a complaint. Nothing creates customer loyalty than feeling valued or remembered.

SimplyCast 360 promises to automate a lot of the detail around marketing to each client to enhance the sense that they are being specifically addressed. According to the launch website, “Customers receive personally targeted messages, so they are more engaged with the information and offers they are getting. Targeted messages consistently have higher open and response rates than mass messages, as customers are responding to content that is relevant to their own unique needs and interests.”

The platform can also serve as a real-time responder for the customer service branch of an organization or for municipal or government emergency services.

“This product has been our vision since day one,” said El-Darahali. “Three years of dedication and hard work have paid off and the world now has access to the most comprehensive tool in the marketing industry.”

SimplyCast’s proposition is no longer virtual; it has a large new office space to fill, pending baseboards, that will rely completely on the work of the last three years being a success.

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