Major publisher of community media properties joins SendtoNews’ News Partnership Network™
November 28, 2012 – VANCOUVER, BC – Digital sports news agency SendtoNews is pleased to announce it has signed a guaranteed distribution partnership with Glacier Media Inc., (TSX:GVC) a major publisher of over 80 local community media assets in Western Canada, including a network of newspapers, trade publications and sophisticated digital offerings.
“We are excited to partner with Glacier Media, adding Canada’s largest independently-owned newspaper company to our growing News Partnership Network™,” states SendtoNews CEO, Greg Bobolo. “Glacier Media provides SendtoNews the broadest possible coverage of local newspaper markets and related digital assets across Western Canada. It opens the door to even more revenue sharing opportunities for our branded content and increases our market reach for advertisers.”
“SendtoNews is the only one-stop service that offers the depth and quality of sports coverage for the local and regional markets we serve,” states Paul Hecht, Glacier Media’s Vice President, Digital Media.
Through its cloud-based platform, SendtoNews consolidates and manages the distribution of sports video highlights from professional sports leagues and top-tier amateur events, and then markets this inventory for major brand sponsorship. It offers a unique revenue share model that ensures all entities in the distribution chain – from the content creator through to the broadcaster or publisher – benefit.
“Glacier Media has a diverse portfolio of cross-platform properties across print and digital media and provides access to an audience of more than 1.5 million through community news, primarily in British Columbia, Alberta, Saskatchewan and Manitoba,” continues Bobolo. “This complements our deep roots in hyper-local community news markets, as minor pro teams like the AHL’s Abbotsford Heat were among the first to realize the promotional and revenue sharing benefits of using our platform to brand and distribute game highlights.”
Today SendtoNews’ content partners include Major League Soccer, American Hockey League, 2013 America’s Cup, NBA D-League, Swimming Canada, Rugby Canada and International Triathlon Union.
About Glacier Media Inc. ( TSX:GVC )
Glacier Media is a British Columbia-based media company that is active in the local community media, trade information and business and professional information markets.
In 2011, Glacier acquired the Victoria Times Colonist (one of Canada’s oldest, most respected and award winning newspapers), the Lower Mainland Publishing Group and the Vancouver Island Newspaper Group from Postmedia Network Inc. It also acquired 15 trade assets from Rogers Publishing Limited.
In addition to the Victoria Times Colonist, Glacier Media titles include Business in Vancouver, the Prince George Citizen, the Kamloops Daily News and others. For more details, visit www.glaciermedia.ca
SendtoNews debuted its state-of-the-art multimedia distribution platform at the 2010 Winter Olympics and today distributes content for a growing roster of leading content providers and premier sports organizations.
SendtoNews delivers outstanding upside for content creators (such as leagues and teams), news outlets and major brands. By aggregating and directing the distribution of content that has been traditionally delivered in a non-structured, decentralized way, SendtoNews is able to present a significant, unified inventory of content for umbrella sponsorship. This creates an attractive opportunity for major brands or their marketing agencies to reach hyper-local audiences of avid sports fans in each team market. More importantly, they can make a mass sponsorship purchase for game highlights in all team markets at once, or a selection of markets, efficiently through a single source. This is a new and significant opportunity for advertisers looking to reach deep into an audience segment to attract new consumers. In addition, SendtoNews’ content sponsorship costs are performance-based and backed by solid, near real-time metrics.
For members of its News Partnership Network™, SendtoNews offers (1) 24/7 access to sought-after, professional sports video content, and (2) a share of the sponsorship revenues in return for guaranteed distribution. SendtoNews enables its news partners to meet the growing, almost insatiable demand for sports highlight content – while building new ‘digital era’ revenue streams to help offset declining traditional revenue sources.
Headquartered in Victoria, with affiliate sales offices in Vancouver, Toronto, New York and San Francisco, SendtoNews is a trusted source of broadcast-quality sports highlights for over a thousand newsrooms across North America and abroad, including CBC, TSN, CTV, Global TV, ESPN, NBC, ABC, FOX, CBS, IMG Media, the Globe & Mail, Postmedia and others. For more information, visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.
NOTE TO EDITOR: Video Interview Clip of SendtoNews CEO Greg Bobolo available for download or embed via SendtoNews at http://www.sendtonews.com?SK=Lfu7MVYNvk
Toll Free: 855.590.1991
Product Manager, Digital Media
Glacier Media Inc.